24:49:47
Ghost Inspector Rebrand
Ghost Inspector, a software company, needed a brand refresh after using the same logo since 2014. I was tasked to create a new visual identity that reflected their updated values and positioning.
Category
Brand
Year
2020
Work
Logo Redesign, Apparel, Totes
Ghost Inspector Rebrand
Ghost Inspector, a software company, needed a brand refresh after using the same logo since 2014. I was tasked to create a new visual identity that reflected their updated values and positioning.
Category
Brand
Year
2020
Work
Logo Redesign, Apparel, Totes
Ghost Inspector Rebrand
Ghost Inspector, a software company, needed a brand refresh after using the same logo since 2014. I was tasked to create a new visual identity that reflected their updated values and positioning.
Category
Brand
Year
2020
Work
Logo Redesign, Apparel, Totes
Ghost Inspector Rebrand
Ghost Inspector, a software company, needed a brand refresh after using the same logo since 2014. I was tasked to create a new visual identity that reflected their updated values and positioning.
Category
Brand
Year
2020
Work
Logo Redesign, Apparel, Totes
Scope of Work
Scope of Work
New logo: Designed a primary logo with both horizontal and vertical variations for flexibility across different applications.
Secondary logo: Created a simplified logo specifically for swag and print materials.
Ghost icon: Developed an illustrative ghost character for blog illustrations and internal branding like Slack emojis.
Swag: Designed a tote bag and hoodie featuring the new branding elements.
New logo: Designed a primary logo with both horizontal and vertical variations for flexibility across different applications.
Secondary logo: Created a simplified logo specifically for swag and print materials.
Ghost icon: Developed an illustrative ghost character for blog illustrations and internal branding like Slack emojis.
Swag: Designed a tote bag and hoodie featuring the new branding elements.
Scope of Work
New logo: Designed a primary logo with both horizontal and vertical variations for flexibility across different applications.
Secondary logo: Created a simplified logo specifically for swag and print materials.
Ghost icon: Developed an illustrative ghost character for blog illustrations and internal branding like Slack emojis.
Swag: Designed a tote bag and hoodie featuring the new branding elements.
Impact
Impact
Modernized brand image: The updated logo and visual identity conveyed a contemporary and professional feel, aligning with Ghost Inspector's evolving vision.
Increased brand recognition: The consistent use of the new branding across various touchpoints (website, social media, swag) enhanced brand memorability and awareness.
Improved employee morale: The fresh and fun swag items like the tote bag and hoodie fostered a sense of community and belonging among employees, potentially boosting morale and engagement.
Enhanced brand storytelling: The ghost icon added a touch of personality and visual interest to blog illustrations and internal communication, contributing to a more engaging brand narrative.
Modernized brand image: The updated logo and visual identity conveyed a contemporary and professional feel, aligning with Ghost Inspector's evolving vision.
Increased brand recognition: The consistent use of the new branding across various touchpoints (website, social media, swag) enhanced brand memorability and awareness.
Improved employee morale: The fresh and fun swag items like the tote bag and hoodie fostered a sense of community and belonging among employees, potentially boosting morale and engagement.
Enhanced brand storytelling: The ghost icon added a touch of personality and visual interest to blog illustrations and internal communication, contributing to a more engaging brand narrative.
Impact
Modernized brand image: The updated logo and visual identity conveyed a contemporary and professional feel, aligning with Ghost Inspector's evolving vision.
Increased brand recognition: The consistent use of the new branding across various touchpoints (website, social media, swag) enhanced brand memorability and awareness.
Improved employee morale: The fresh and fun swag items like the tote bag and hoodie fostered a sense of community and belonging among employees, potentially boosting morale and engagement.
Enhanced brand storytelling: The ghost icon added a touch of personality and visual interest to blog illustrations and internal communication, contributing to a more engaging brand narrative.
Customer Benefits
Customer Benefits
Ghost Inspector's clients and partners perceived them as a forward-thinking and innovative company due to the updated branding.
Employees felt proud to represent the company through the branded swag, potentially strengthening their connection to the brand.
Ghost Inspector's clients and partners perceived them as a forward-thinking and innovative company due to the updated branding.
Employees felt proud to represent the company through the branded swag, potentially strengthening their connection to the brand.
Customer Benefits
Ghost Inspector's clients and partners perceived them as a forward-thinking and innovative company due to the updated branding.
Employees felt proud to represent the company through the branded swag, potentially strengthening their connection to the brand.
Challenges & Learnings
Challenges & Learnings
Navigated the delicate balance of retaining brand recognition while injecting freshness into the design.
Ensured consistency across various applications and materials.
Navigated the delicate balance of retaining brand recognition while injecting freshness into the design.
Ensured consistency across various applications and materials.
Challenges & Learnings
Navigated the delicate balance of retaining brand recognition while injecting freshness into the design.
Ensured consistency across various applications and materials.
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©2024 Janette Council
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