Ghost Inspector, a software company established in 2014, felt their brand identity no longer reflected their evolving values and market positioning. To address this, I was tasked with creating a fresh visual identity. The refresh encompassed a modern and professional logo alongside a cohesive visual language. This extended consistently across the website, social media platforms, and even employee swag. This consistency not only boosted brand recognition and memorability but also fostered a stronger sense of community within Ghost Inspector. The playful ghost icon, a unique touch, added personality to blog illustrations and internal communications, further enhancing their brand storytelling and creating a more engaging narrative.